Mattel introduces a special car for Autism Acceptance Month
Mattel has introduced the Flippin Fast die-cast car in their Hot Wheels lineup, a new addition designed to offer versatile play experiences. Ahead of Autism Acceptance Month in April, this toy car is unveiled with features aimed at encouraging diverse play styles. The Flippin Fast die-cast car boasts a design inspired by fidget toys, allowing for various modes of play such as forward and backward rolling, as well as upside-down maneuvers. Partnering with the Autistic Self Advocacy Network (ASAN), Hot Wheels ensured that the design aligns with the preferences and needs of its diverse fan base, including those seeking soothing and sensory experiences during playtime.
The toy is suitable for children aged three and above, catering to all ability levels. The ASAN seal on the packaging indicates its endorsement for meeting the play requirements of individuals on the autism spectrum. Mattel’s collaboration with ASAN underscores its commitment to inclusivity across its product range. This initiative builds upon previous efforts, including the introduction of Bruno, the first autistic character in the Thomas & Friends franchise, in 2022. The launch of the Flippin Fast car exemplifies Mattel’s ongoing efforts to create products that cater to the specific needs of its diverse audience, fostering accessibility and inclusivity.
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