Mobile Preferable to Gamers but Transactions Low

Mobile Preferable to Gamers but Transactions Low

The movement in the gaming industry is all mobile, but this sector is not the money making machine that it should be. While gamers are enjoying the flexibility of playing on the go, they don’t seem to match this passion with their hard earned cash.

Mobile gaming has been popular for the last few years and the technology that we use is becoming much more sophisticated. This means that these games can rival what we play on consoles or even PCs in some cases. Rather than being forced to play at a desk or television, mobile games offer the additional flexibility that we love.


When we look into the finances that come as a result of these players getting online, the figures just don’t seem to add up. Console games can bring in huge amounts of revenue, sometimes demanding hefty sums to play the base game and then additional amounts in DLC. Mobile games simply can’t pull in the same amount, regardless of how feature rich they are.

There are a few reasons for this, mainly that the average time we play mobile games for is much shorter than those that we play on other consoles. Larger games on other platforms can take up 80 to 100 hours of our time, rather than the 3 to 4 hours given to the average mobile game.

The problem with mobile gaming remains that developers aren’t sure of how to monetise their creations. There are two main types of mobile games, paid and freemium. The former ask for a payment up front to start playing, whereas the latter don’t ask for fee for the game itself. PayPal bingo games, like those on, allow their users to download and access games for free, but if they want to earn real money then they must pay into the site.


Other incentives for freemium games can also include power-ups, boosts and ways around infuriating levels. It seems that players are happy to spend small amounts of money on in game bonuses, which can add up to more money in the long term. These users aren’t in the majority however, as most gamers want to keep free games free.

Advertising can play a much larger role in the monetisation of these apps. This doesn’t cost the user any money but it helps to keep free games up and running. Some apps even offer the user premium products if they watch advertisements or answer surveys, which can then be sold on as market research. This reliance on advertising means that the user doesn’t need to fork out for their gaming time, though they can become irritated by constant advertising.


With the mobile market continuing to grow, there will likely be hundreds more apps coming onto the market. A huge percentage of the population own at least one tablet or smartphone and this number is only set to increase. The fundamentals of the mobile market are not likely to change, as mobile games will never demand the big bucks, but the industry may find new ways of making money.

We can’t wait to see the ways that the industry changes over the years and hopefully growth will still occur in the long term. With money coming into the industry, more innovation and creativity can thrive, which is beneficial for everyone.

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