Recent Advancements of Technology That Are Redefining the Online Casino Industry
The casino industry is nothing new, and has seen unprecedented growth since its inception, albeit a very crude version of what we have today. This wildly popular form of adult entertainment can all be attributed to one man, Harry Ogden, touted as the first bookmaker ever that employed odds instead of just your average win and loss versions.
Initially the only form of gambling was at the horse racing tracks, all other forms were strictly prohibited until 1961 when betting shops were finally legalized. It was not until 1986 that betting shops were allowed to serve drinks and food which undoubtedly increased patronage and with it, the amount of people, which directly corresponds to the amount of money changing hands.
The casino industry has come a long way since then, growing in leaps and bounds. Today it is possible to place bets from just about anywhere in the world, should you have a mobile device that is. However with this new technology, came risks such as, the use of cash is not possible for obvious reasons, so credit cards have to be used, which often scares away people for the fear of overspending and identity theft.
It is becoming increasingly evident that technology is redefining the industry, allowing more customers to enjoy games from the comfort of their own homes. The online casino industry revenue was estimated to have a worth of $4.1 billion in 2012, but in 2015 its worth was close to $41 billion, an exceptional growth curve to say the least.
Technology of betting shops
Mobile apps and the introduction of the touch screen betting kiosk have seen a rise recently, with more and more casinos realizing they can target a larger group of people more easily. Given that the use of mobile casinos limits the social interaction of players the brick-and-mortar casino is still good for that aspect. But as technology develops, with the integration of ticket printing devices, cash acceptors and loyalty card scanners, usability and functionality are on the up, allowing more players to experience a safe and convenient environment.
Most new online casinos have moved to HTML5, which basically means that instead of creating an app, they design an entire website which is geared purely towards the mobile market, making it accessible to almost every mobile device. VR (virtual reality) is yet another marketing tool, allowing the user to immerse themselves in the casino from the comfort of your couch with seamless gameplay, all “live”, with players around the world. Whether you are throwing dice at the craps table or trying your luck roulette it is all in real time. One game the industry is finding hard to duplicate is poker, with so many intricacies and versions, however it’s a sure bet they will eventually get over these hurdles.
BetVictor is by far one of the most prominent online sportsbooks in the world and they have now partnered with Nektan PLC which has allowed them to use the E-lite gaming platform. Although quite new to the online gaming industry they are at the forefront of technology development. Based in Gibraltar they are bound for some harsh times as Brexit will surely require some restructuring of certain models, we cannot say for sure but we can definitely expect some kind of change. BetVictor is proud to give its players the best technology has to offer, however customer demands are ever increasing and they are always striving to enhance players experience, making new games available at the touch of a button is just one of these ways. BetVictor, Nektan PLC has stated that by offering a state-of-the-art online environment, competitors will be forced follow suit in order to retain their existing client base. By re-assessing and constant innovation they plan to stay ahead of the curve, but we shall all just have to wait and see what the future holds for the online gambling community.
Recent Advancements of Technology That Are Redefining the Online Casino Industry,
No Comments